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Apple Rebrands Apple TV+ as 'Apple TV' as New Releases Debut

The rebrand aligns the service with the Apple TV app, creating potential name confusion for device owners.

Overview

  • Apple confirmed the name change on Oct. 17 and removed the plus sign from branding and the app icon.
  • Loot season 3 and the documentary series Mr. Scorsese are now available to stream.
  • The platform continues to emphasize original programming rather than a large licensed back catalog.
  • Subscriptions cost $12.99/£9.99 per month or $99/£89 per year, with limited trials and student access through Apple Music.
  • Viewers can watch via the TV app or tv.apple.com, with 4K HDR/Dolby Vision support, frequent Dolby Atmos, and a release cadence that often starts with a multi-episode drop before weekly installments on Fridays.