Apple Reassigns Siri Leadership to Vision Pro Creator Mike Rockwell

CEO Tim Cook shifts Siri oversight from AI chief John Giannandrea to Mike Rockwell, who will report to Craig Federighi, as part of a broader effort to refocus AI priorities.

Mike Rockwell, previously leading Apple's Vision Pro efforts, has been appointed to oversee Siri, removing it from John Giannandrea's control.
Rockwell will report directly to Craig Federighi, aligning Siri under Apple's software engineering division.
John Giannandrea remains at Apple, focusing on AI research and development, including robotics and testing technologies.
Paul Meade, a hardware engineer for Vision Pro, will take over Rockwell's former role in spatial computing.
The leadership changes follow delays in personalized Siri features previewed at WWDC 2024 and perceptions that Apple is trailing competitors in AI innovation.