Overview

• Apple updated its Support Assistant Terms of Use on July 15 to formally confirm a generative AI chatbot within the official Support app.
• Support Assistant uses generative models to answer technical inquiries about Apple products, supplementing rather than replacing human chat options.
• The updated terms warn that AI-generated responses may occasionally be incorrect, misleading, incomplete, offensive or harmful.
• The feature has not yet launched but is expected to roll out first in the United States in the coming days.
• Apple’s phased deployment builds on its internal ‘Ask’ pilot, its OpenAI partnership and its broader on-device AI integration strategy.