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Apple Readies Sept. 9 Unveiling of Four-Model iPhone 17 Lineup

Retailers’ steep discounts on the existing iPhone 16 series are spurring consumer interest ahead of preorders starting Sept. 12.

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Overview

  • Analyst reports point to Apple unveiling its four-model iPhone 17 series on Sept. 9, with preorders set to begin on Sept. 12 and a retail launch on Sept. 19.
  • Leaked pricing suggests the lineup will start at ₹79,900 in India, US$799 in the United States and AED 2,934 in the UAE, with the Air at around ₹89,900/$899/AED 3,799 and Pro models at ₹1,45,990/$1,199/AED 4,403, reflecting a possible US$50 increase tied to tariff-driven component costs.
  • Pro and Pro Max variants are said to feature a new rectangular camera island, relocated Apple logo and revised color palette, while the iPhone 17 Air revives an ultra-thin 5.5 mm form factor at the expense of battery capacity.
  • The Pro models are reported to include A19 Pro chips, triple 48 MP rear cameras, 24 MP front shooters and 120 Hz ProMotion OLED displays, and the Air variant is rumored to pack a 2,900 mAh battery.
  • Major e-commerce platforms like Amazon India and Flipkart have cut iPhone 16 and 16 Pro prices by up to 12%, clearing inventory before the new models arrive.