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Apple Readies iPhone 18 Pro Line and First Foldable With Higher Prices

Reports say Apple will focus upgrades and scarce supply on premium Pro models to support new 2nm chips, bigger batteries and camera hardware.

Overview

  • News outlets report Apple will send event invites this week and hold a keynote likely on Wednesday, Sept. 9, with pre-orders expected shortly after and retail sales around Sept. 18.
  • The company is said to show only the iPhone 18 Pro, iPhone 18 Pro Max and a foldable iPhone Ultra at the September event, while standard iPhone models are pushed into 2027.
  • Leaked hardware details point to an A20 Pro system on chip built on TSMC’s 2nm node and 12GB of RAM in Pro models to enable stronger on-device Apple Intelligence features.
  • Camera and battery upgrades are reported to include a 48MP main sensor, a mechanical variable aperture (likely limited to the Pro Max), and larger cells with regional differences tied to SIM tray designs.
  • Suppliers warn of higher costs for 2nm silicon, DRAM and NAND, and coverage forecasts roughly $100 or more price increases for Pro models plus very limited initial supply for the foldable, with the U.S. likely to get units first.