Overview
- (RED) confirmed on December 30 that Apple met its $3 million pledge tied to Apple Pay transactions.
- Apple committed $5 per qualifying purchase made November 28 through December 7 on Apple.com, the Apple Store app, and Apple retail locations in multiple countries.
- Customers did not need special (PRODUCT)RED items or opt-ins, as ordinary Apple Pay purchases counted toward the total.
- The funds go to The Global Fund to support prevention, testing, treatment, and related health services in high‑risk communities.
- The effort reflects Apple’s shift from (PRODUCT)RED hardware to recurring Apple Pay campaigns around World AIDS Day, after raising more than $250 million since 2006.