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4h ago

Apple Ramps Up Production of Sub-$700 MacBook Powered by A18 Pro

Apple plans a 12.9-inch laptop powered by the A18 Pro chip priced under $700 to challenge Chromebooks by late 2025

An image about Apple reportedly working on low-cost MacBook that would start from just $599
© Kyle Barr / Gizmodo
A new-to-you M4 series MacBook Pro comes well future-proofed with robust specs.
The new affordable MacBook could be priced similarly to Apple's M1 model, which retails for around $599 as of mid-2025.

Overview

  • Apple is reportedly ramping production of components for its first MacBook powered by the iPhone-class A18 Pro chip.
  • Final assembly is slated for Q4 at Quanta, aiming for a commercial launch in late 2025 or early 2026.
  • Price is expected to start between $599 and $699, positioning it as Apple’s most affordable Mac to date.
  • Cost-saving measures include a 12.9-inch display slightly smaller than the MacBook Air and USB-C-only ports due to the A18 Pro’s lack of Thunderbolt support.
  • Market projections estimate 5–7 million annual shipments in 2026, potentially increasing MacBook volumes by up to 40 percent.