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Apple Rallies Employees Around AI in Rare All-Hands Meeting

The meeting revealed plans for new server plants, a custom AI chip project, a rebuilt Siri for 2026, expanded R&D hires.

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Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus.
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'As AI transforms tech, Tim Cook's Apple looks like a complacent observer.' Photo: Jade Gao/Getty.

Overview

  • Tim Cook declared AI to be as transformative as the internet and smartphones and urged every team to integrate it or risk falling behind.
  • Craig Federighi said Apple scrapped a hybrid Siri design in favor of an end-to-end overhaul that aims to deliver a much larger upgrade by spring 2026.
  • The company will accelerate R&D headcount, build its in-house Baltra AI chip and open a new server manufacturing plant in Houston to power future AI services.
  • Leadership outlined a push into emerging markets with new Apple Store openings planned in India, the UAE, China and Saudi Arabia.
  • Cook highlighted the importance of preserving user experience, privacy and security in upcoming regulations and teased an “amazing” pipeline, from foldable iPhones to smart glasses and home devices.