Overview
- Apple updated its online store on Thursday to raise entry prices for multiple Mac models and iPads, and raised prices on some accessories and devices such as HomePod and Apple TV.
- The increases are sizable for lower‑end and pro models, with reports showing list prices up about as much as 20 percent for Macs and up to 25 percent for iPads in some configurations.
- Apple attributed the move to sharply higher prices for DRAM and NAND/SSD driven by massive AI data‑center expansion and said long‑term supplier protections that had kept prices stable can no longer fully absorb the cost jump.
- Markets reacted negatively to the announcement, with reports of a more than five percent drop in Apple’s share price in early U.S. trading and analysts warning higher component costs may depress device demand.
- Industry watchers say the memory squeeze is hitting other makers too, so consumers can expect broader device price pressure and possible further product‑by‑product adjustments if chip supply and pricing do not normalize.