Overview
- Apple updated global retail pricing on Friday, increasing many MacBook and iPad models by roughly 20–42 percent based on price lists posted on Apple India’s site.
- Examples of the new tariffs include the 14‑inch MacBook Pro (M5 Pro) rising from ₹2,49,900 to ₹2,99,900 and the 13‑inch iPad Air jumping from ₹84,900 to ₹1,19,900.
- Company pricing left iPhone models unchanged in this round, a move reporters link to the iPhone’s outsized role in Apple’s revenue mix.
- Industry analysts, including Neil Shah of Counter Research, attribute the hikes to higher memory and semiconductor prices and to chipmakers reallocating capacity to AI data centers, which tightens supply for consumer devices.
- Apple absorbed higher component costs for about two quarters before raising retail prices and has signaled plans for on‑device AI features that, if delivered, could increase future memory and cost pressures for devices.