Overview
- Apple announced the iPhone 18 Pro and iPhone 18 Pro Max plus the foldable iPhone Duo at its Sept. 9 keynote, pricing the Pro at €1,449 and the Pro Max at €1,599 while the Duo starts at about €2,299.
- Preorders for the Pro models open Saturday, Sept. 12, and Apple plans a German on-sale date of Friday, Sept. 18, with sales rolling out to additional markets later in September.
- Apple said rising memory and storage costs driven by AI demand forced higher launch prices and it also raised prices for older iPhone models in its store, while offering trade‑in, financing and upgrade programs to soften the impact.
- The new Pro hardware centers on an A20 Pro chip, a 48‑MP main camera with a variable aperture, a larger vapor‑chamber cooling system and battery gains, and early teardowns report varying modem sourcing and region-based eSIM versus physical SIM rules.
- The releases have prompted analyst debate over sales and stock outlook, growing developer work for iOS 27 support on the Duo, and privacy scrutiny of Apple Watch’s always‑listening AI features that summarize conversations.