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Apple Raises iPhone Prices and Puts Pro Models and a Foldable Front and Center

Rising storage costs tied to surging AI demand are the reason Apple says it raised prices while shifting its fall lineup toward higher‑end devices.

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Das sind einige der Kompromisse, die Apple beim faltbaren iPhone Duo eingehen musste.
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Eine Person hält zwei weiße iPhones in den Händen. Die Smartphones werden in einem Geschäft mit unscharfem Hintergrund präsentiert. An beiden Geräten sind Sicherheitskabel befestigt.

Overview

  • Apple used its Wednesday keynote to introduce the iPhone 18 Pro and Pro Max plus its first foldable, the iPhone Duo, with preorders opening Saturday, Sept. 12 and Pro models arriving in stores on Sept. 18.
  • The company raised launch prices so the iPhone 18 Pro starts at €1,449 and the Pro Max at €1,599 while the Duo begins at about €2,299, and Apple also increased prices for several older iPhone models by roughly €100–€350 in its online store.
  • Apple executives say the price moves respond to sharply higher memory and storage costs driven by AI demand, a shortage the company says forced reluctant price increases across iPads, Macs and iPhones.
  • The new Pro models pack a 2‑nm A20 Pro chip, a 48MP main camera with a variable aperture, a smaller Dynamic Island, improved cooling and much longer battery life especially for the Pro Max, while the Duo trades some camera power and Face ID for a foldable design, Touch ID and Pencil support.
  • Coverage since the keynote flags two risks for buyers and investors: privacy questions over Watch AI features that listen for conversations and summarize them, and uncertainty about consumer demand as Apple leans into higher‑priced devices and offers trade‑in and financing to soften the hit.