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2h ago

Apple Raises iPhone Prices and Pushes Supply Toward Pro and Foldable Models

Rising memory and storage costs from AI data‑center demand drive Apple to raise prices, a move that concentrates limited supply on higher‑margin devices.

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Models of iPhone 17 series mobile phones seen on display inside an Apple store.
The iPhone 17 is running low on stock in India, and some believe that it could get a price hike soon.

Overview

  • Apple announced on Sept. 9 that the iPhone 18 Pro and Pro Max start at $1,199 and $1,299 respectively, each $100 higher than their predecessors, and introduced its first foldable, the iPhone Duo.
  • The company quietly increased prices of existing iPhone models by $100, moving the iPhone 16 to $799, the iPhone 17e to $699, the iPhone 17 to $899, and the iPhone Air to $1,099.
  • Apple removed the iPhone 17 Pro and 17 Pro Max from its lineup and said it will steer scarce inventory toward the new Pro and foldable models to protect margins.
  • Reporters and industry analysts point to global shortages and rising costs for memory and NAND storage driven by AI and cloud data‑center buildouts, with chipmakers also raising prices.
  • Consumers face bigger percentage increases in some markets, notably about a 20.5% rise reported for India, and carriers’ financing, trade‑in and upgrade programs may soften upfront costs while lower‑tier stock tightens.