Overview
- Apple unveiled the iPhone 18 Pro and Pro Max and its first foldable, the iPhone Duo, and simultaneously raised listed prices for older iPhone models.
- The new iPhone 18 Pro models start at $1,199 and $1,299 while the foldable iPhone Duo starts at $1,999 in the US.
- Apple implemented roughly $100 listed increases across US models and much larger hikes in India where many iPhones rose 20 to 40 percent or more.
- The company and multiple industry analysts attribute the moves to sharply higher memory and other component costs driven by AI and cloud demand, even as Apple expands assembly in India; high‑value parts remain imported so local production has not prevented retail increases.
- The price reset, which followed Apple’s product event on Wednesday, continues a wider trend of higher consumer electronics prices after earlier 2026 increases for Macs and iPads and may drive more buyers toward financing, trade‑ins, and promotional offers.