Overview
- Apple unveiled the iPhone 18 Pro series and its first foldable iPhone, the iPhone Duo, Wednesday and at the same time updated its online store to raise official prices for several older models.
- In the United States many older iPhones now start about $100 higher than before while markets such as India and Canada saw much larger, storage‑tiered increases that in some cases added tens of thousands of rupees or hundreds of Canadian dollars.
- Apple removed the iPhone 17 Pro and 17 Pro Max from its official lineup when the new models launched, signaling a push toward higher‑margin Pro and foldable supply as it reprices remaining models.
- Industry analysts and multiple outlets link the repricing to big jumps in memory costs—DRAM and NAND—caused by sustained AI and data‑center demand that has tightened component supply and raised manufacturing costs.
- Counterpoint data shows the iPhone 17 series generated record first‑year wholesale revenue, which gives Apple room to reprioritize inventory and rely on financing and upgrade programs as customers face higher sticker prices.