Apple Raises iPhone 18 Pro Prices by $100
Apple will absorb part of rising memory and component costs by raising the Pro baseline to 256GB and using financing and trade-ins to reduce upfront payments.
Overview
- Apple set U.S. starting prices on Wednesday at $1,199 for the iPhone 18 Pro and $1,399 for the iPhone 18 Pro Max, a $100 increase versus the prior generation.
- The company removed the 128GB base option for Pro models, making 256GB the new baseline and pricing higher storage tiers at $1,399 for 512GB, $1,799 for 1TB, and $2,399 for 2TB.
- Analysts had warned of much larger hikes because memory prices jumped sharply this year, but coverage says Apple is absorbing some component-cost inflation rather than passing the full increase to buyers.
- Apple opened pre-orders on September 12 with first shipments and retail availability starting September 18, and it is promoting monthly financing, carrier plans, and a Klarna-backed Apple Upgrade trade-in leasing option to soften sticker shock.
- The move follows price increases for Macs, iPads, and home products in June and could push more buyers toward installment plans and trade-ins while testing demand for higher-capacity flagships.