Overview

• Subscribers who initiate cancellation are seeing a pop-up that lowers Apple TV+ to $5.99 per month for two months.
• Reports of the retention offer surfaced in recent days via Reddit and were corroborated by outlets including MacRumors and MacTrast.
• After two discounted months, the price reverts to $12.99 per month unless the subscription is canceled before the third month.
• The new rate follows a series of hikes since launch, moving from $4.99 in 2019 to $6.99 in 2022, $9.99 in 2023, and now $12.99.
• Coverage continues to speculate about a potential ad-supported tier based on prior ad executive hires and market trends, while competitors such as Disney promote first‑year bundle discounts.