Overview

• New subscribers are charged the new price immediately, and existing subscribers switch at their next billing within roughly 30 days.
• The annual Apple TV+ plan remains $99.99, and Apple One bundle pricing is unchanged.
• Prices in Europe, including Germany, remain at €9.99 for now with no announced timeline for other regions.
• Industry reports say Apple TV+ continues to post significant losses, providing context for the increase.
• Separately, Apple began offering the Brad Pitt film F1 as a premium download in the TV app for $24.99 to buy or $19.99 to rent in the U.S.