Overview
- Apple rolled out the price changes on Friday, July 17, 2026, raising U.S. Apple Music to $11.99 for Individual, $19.99 for Family and $6.99 for Student subscribers.
- Apple One bundle pricing also changed, with the Individual plan remaining $19.95 while the Family plan rose to $27.95 and the Premier plan to $39.95.
- Apple told the press that higher music licensing costs prompted the hikes and applied the changes across multiple markets including the U.S., U.K., Europe, India and Brazil.
- New subscribers are charged the updated rates immediately and existing customers will be moved to the new prices after Apple notifies them.
- The increases follow similar moves by rivals this year, leave Apple Music slightly cheaper than Spotify on basic tiers, raise the largest burden on Family accounts and add Apple TV access to the Student plan as an added benefit.