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Apple Quietly Rolls Out Full Web App Store With Cross-Platform Browsing

Non-Apple users can now explore Apple’s app catalog in any browser without a formal announcement from the company.

Overview

  • Apps.apple.com now offers a native-like experience with a home/Today section, editorial picks, categories, charts, and an Apple Arcade hub.
  • Users can switch views for iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro to see platform-specific app listings.
  • The redesign replaces the prior single-app landing pages with comprehensive discovery and search across the store.
  • Android and Windows users can browse the catalog and share app pages, expanding access beyond Apple hardware.
  • The site currently lacks a web-to-device remote install feature, and Apple customer service says no official launch notice has been issued.