Overview
- Bloomberg’s Mark Gurman reports that Apple is reassessing Fitness+ as part of a broader reorganization, a development echoed by multiple Apple-focused outlets.
- The workout service is described as one of Apple’s weaker performers, with high churn and limited revenue contribution since its 2020 launch.
- Apple is not expected to shut the service down in the near term due to its small but loyal user base and relatively low operating costs.
- Sumbul Desai, Apple’s vice president of Health, is taking charge of Fitness+ under a structure intended to increase pressure for better results.
- Fitness+ continues to operate at $9.99 per month and remains included in the Apple One Premier bundle.