Overview
- Apple launched apps.apple.com as a central, searchable storefront with a toggle for iPhone, iPad, Mac, Vision, Watch, and TV app libraries.
- The site mirrors native discovery features, including the Today editorial feed, top charts, categories, Apple Arcade, and richer product pages with screenshots and version history.
- Users cannot sign in, purchase, or download from the web, with listings offering Share options and, on some platforms, links to open the listing in the native App Store.
- Early testing reports limited country storefront availability and some missing Mac titles, pointing to an uneven initial rollout.
- The change improves web visibility for developers, journalists, and prospective switchers, and some commentators view it as signaling greater openness under regulatory scrutiny.