Overview

• At WWDC 2025, Craig Federighi and Greg Joswiak said last year’s AI-powered Siri demos were real but fell short of Apple’s error-rate standards.
• In early 2025, Apple pivoted from its initial Siri architecture to a deeper second-generation system to boost reliability before launch.
• Personalized context features, including awareness of user data and in-app actions, are now slated to arrive in iOS 26.4 next spring.
• Multiple class-action lawsuits in the US and Canada allege Apple misled customers by promising Siri upgrades that have yet to materialize.
• Apple’s broader AI approach emphasizes embedding intelligence across its operating systems rather than developing a standalone chatbot.