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2d ago

Apple Pulls ‘The Parent Presentation’ a Day After Release

Its swift disappearance highlights the company’s increasing wariness after repeated promotional setbacks.

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Apple’s ad teaching students how to ask parents for Macs is gone, raising questions about what works in today’s tech ads.
Apple recently pulled an ad promoting Siri features that have failed to materialise

Overview

  • Apple removed “The Parent Presentation” from YouTube and its college-student webpage just one day after posting it.
  • The nearly eight-minute spot starred comedian Martin Herlihy giving students tips on persuading parents to buy a Mac.
  • An accompanying 81-slide Keynote with “45 undeniable reasons” to choose a Mac remains available for download.
  • This is the fourth ad Apple has pulled in just over a year, following backlash over “Crush!”, “Out of Office OOO” and an iPhone 16 spot featuring Bella Ramsey.
  • Analysts say the repeated removals point to a more cautious marketing stance in response to consumer criticism.