Apple Pulls 'Carbon Neutral' Labels From Watch and Mac Mini Worldwide
The move reflects legal pressure in Europe that restricts product-level claims tied to carbon offsets.
Overview
- Apple’s product pages no longer describe Apple Watch Series 11, Apple Watch Ultra 3, or the Mac mini as carbon neutral, a change applied globally including in the United States.
- The shift follows an August ruling by a German court that barred Apple from marketing the Apple Watch as carbon neutral after a greenwashing complaint by an environmental group.
- Apple previously told Reuters it would drop the term across the EU ahead of a 2026 regulation that curbs product-level marketing based on carbon credits or net‑zero offset projects.
- Apple says it remains on track for its Apple 2030 goals as product emissions continue to decline, citing Apple Watch Series 11 net emissions of 8.1 kg versus 8.3 kg for Series 10.
- Past claims relied on nature‑based credits, including forestry projects in Paraguay that critics say risk biodiversity and water impacts, and Apple has not detailed how it will use credits going forward.