Overview
- Multiple reports say Apple has reduced Vision Pro manufacturing and marketing after weaker-than-expected demand, with no official sales figures disclosed.
- IDC reports the headset’s assembler, Luxshare, halted production early in 2025 following an estimated 390,000 units shipped in 2024.
- The refreshed M5 model launched last fall with comfort and battery tweaks but, per industry estimates, made little impact on sales.
- Bloomberg reporting indicates Apple paused a lower-cost next-gen headset (N100) and reassigned engineers toward AI-enabled smart glasses, and Apple declined to comment on the reports.
- Analysts cite a $3,499 price, heavy form factor, limited battery life, and a small visionOS app library of about 3,000 titles, as the device remains confined to 13 markets in a VR sector that fell roughly 14% year over year with Meta dominating unit share.