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Apple Price Reset Sends iPhone 17 Into Shortage After iPhone 18 Launch

High India prices for the iPhone 18 line have pushed buyers toward the cheaper iPhone 17, prompting retailers to report rapid sell‑outs.

Overview

  • Apple's website raised the official iPhone 17 starting price from ₹82,900 to ₹99,900 on Saturday.
  • The new iPhone 18 lineup was priced steeply in India with iPhone 18 Pro at ₹1,64,900, iPhone 18 Pro Max at ₹1,79,900 and the foldable iPhone Duo at ₹2,99,900.
  • Multiple online marketplaces and Delhi‑NCR retailers reported iPhone 17 stock vanishing quickly and began taking advance bookings at the higher rate.
  • Store staff and customers reported dealers holding stock to resell for cash premiums with anecdotal secret offers near ₹95,000, but those resale and recall claims have not been independently verified.
  • The unusual reversal of the normal post‑launch price drop could steer more buyers to last‑generation phones, tighten availability for ordinary shoppers and trigger closer attention to dealer practices during the September pre‑booking window.