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Apple Preps Nov. 12 Store Refresh as Gurman Outlines Siri Overhaul and Living‑Room Updates

Bloomberg reporting points to a March Siri relaunch powered by a custom Gemini model on Apple’s private cloud.

Overview

  • Apple retail teams were told to conduct an overnight refresh on Nov. 11, a move that could be seasonal merchandising or a setup for new product displays, according to Bloomberg’s Mark Gurman.
  • Inventory of Apple TV and HomePod mini is reportedly tight, which Gurman says often precedes updates, though a 2025 launch remains unconfirmed.
  • The revamped Siri is targeted for around March 2026 and will “lean” on a paid, custom version of Google’s Gemini running on Apple’s Private Cloud Compute, enabling AI web search while keeping an Apple interface.
  • A new smart home display is expected to debut alongside the Siri update, with speaker‑base and wall‑mount configurations reported.
  • Gurman’s roadmap projects roughly 15 Apple products in 2026 across iPhone, iPad, Mac, and displays, with Apple Intelligence still facing a delayed rollout in China due to regulatory hurdles.