Overview

• Apple’s iPhone sales in China rose 8% year-on-year in Q2 2025, marking the first growth in the region since Q2 2023
• The rebound was driven by strategic price cuts in May, higher trade-in incentives and participation in China’s national consumption subsidy programme
• Huawei’s sales surged 12% in the same period to reclaim the top market share spot, with Vivo second and Apple in third place
• Analysts warn that weak consumer spending, an ageing iPhone cycle and aggressive domestic rival tactics may create headwinds in the second half of 2025
• Apple’s stock has slid roughly 15% this year in response to U.S. tariff threats and trade tensions, making the Chinese sales uptick a welcome signal for investors