Overview

• Apple’s proposed annual bid of at least $150 million outstrips all previous offers for U.S. Formula 1 streaming rights.
• ESPN, which has broadcast U.S. races since 2018, declined to match Apple’s offer for the 2026 season.
• Liberty Media sought fees in the $150 million to $180 million range and is expected to accept Apple’s proposal.
• U.S. viewership of Formula 1 has climbed to about 1.3 million average viewers per race following Netflix’s docuseries and Apple’s film.
• Apple’s expanding sports portfolio already includes select Major League Baseball packages and exclusive Major League Soccer rights.