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Apple Positioned to Secure U.S. Formula 1 Streaming Rights With $150 Million Bid

It aims to build a third live sports streaming service by capitalizing on F1: The Movie’s blockbuster performance.

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Overview

  • Apple offered at least $150 million per year for exclusive U.S. Formula 1 streaming rights from the 2026 season onward, according to Business Insider.
  • Sources familiar with the negotiations say Apple has emerged as the frontrunner and that Disney’s ESPN, whose exclusivity window expired in February, is unlikely to counter.
  • Neither Apple, Formula 1 nor majority owner Liberty Media has issued a statement on the bidding process or its outcome.
  • If finalized, the deal would add Formula 1 to Apple’s sports portfolio alongside its existing MLB and MLS streaming services.
  • The bid follows Apple’s $300 million-plus global box-office success with F1: The Movie starring Brad Pitt.