Overview
- China’s industry ministry said Tim Cook pledged to increase Apple’s investment and deepen cooperation in China during an Oct. 15 meeting in Beijing, without disclosing figures or scope.
- Industry Minister Li Lecheng urged Apple to expand in the market and said China would maintain a favorable environment for foreign firms.
- Cook’s pledge lands as President Trump threatens tariffs of up to 100% on Chinese imports and after Beijing tightened rare‑earth export controls reported to affect electronics supply chains.
- Apple has announced U.S. investment plans totaling hundreds of billions of dollars over the next four years while it continues to assemble most iPhones in China and adds capacity in India and Vietnam.
- Cook’s trip featured store and developer visits in Shanghai, a Weibo post that iPhone Air preorders open after eSIM clearance, and supplier outreach including COO Sabih Khan’s visit to long‑time partner Lens Technology.