Overview

• Vision Pro sales have reached only a few hundred thousand units since its spring 2024 release, falling short of Apple’s smartphone-level volumes.
• The headset’s €4,000 price tag and weighty design with a tethered battery have limited comfort and mainstream adoption.
• An interim model due late 2025 will replace the M2 chip with an M4 to deliver higher CPU, GPU and neural processing performance.
• Apple has designed a new headband for the interim update to alleviate pressure and improve wearability during extended use.
• The company is developing a cable-tethered Mac-connected variant for low-latency professional applications and planning a full headset redesign with significant weight reduction for 2027.