Overview
- Apple has scheduled a keynote for Wednesday, Sept. 9, where it is expected to unveil iPhone 18 Pro and 18 Pro Max and to show its first foldable iPhone, a product that reporters describe as likely but not yet formally named by Apple.
- Supply‑chain reports say the Pro models will use a new A20 chip built on a 2‑nanometer process and are likely to ship with about 12 GB of RAM, which analysts link to roughly 15% higher peak performance and about 30% better energy efficiency versus the prior generation.
- Multiple outlets report Apple will split the iPhone 18 rollout into two waves, with Pro models and the foldable arriving in September 2026 and standard or lower‑tier iPhone 18 variants delayed until spring 2027.
- Leaks and accessory displays at IFA have revealed foldable dimensions and case mockups, while Bloomberg and others say the foldable will accept hardware trade‑offs (no telephoto, Touch ID use, fewer rear cameras), carry a premium price around $2,199–$2,500, and face constrained first‑run volumes.
- The event is the first major product showcase led by new CEO John Ternus and is expected to include Apple Watch Series 12, an Ultra 4 and AirPods 5, with iOS 27 and expanded Apple Intelligence features that may be restricted by regional rules and device support.