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19h ago

Apple Plans iPhone 17 Price Hikes, Citing Design and Feature Upgrades

The company avoids attributing the increases to U.S.–China tariffs while preparing for a fall launch with an ultra-thin iPhone 17 Air model.

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Overview

  • Apple is reportedly planning to raise prices across its iPhone 17 lineup this fall, focusing on design changes and new features as justification.
  • The iPhone 17 Air, expected to replace the Plus model, will feature an ultra-thin design and could be the thinnest iPhone ever released.
  • Apple aims to avoid linking the price hikes to the persistent 20% U.S. tariff on Chinese imports, which continues to affect its costs.
  • Production for U.S.-bound iPhones is increasingly shifting to India, though high-end Pro models will still be manufactured in China due to technical constraints.
  • The broader roadmap includes plans for a foldable iPhone and an all-glass 20th-anniversary model by 2027, alongside AI-driven wearables like smart glasses and camera-equipped earbuds.