Overview

• Apple is reportedly considering raising prices for its iPhone 17 lineup, expected to launch this fall, citing new features and design changes as justification.
• The company is avoiding attributing price increases to the 20% U.S. tariff on Chinese-assembled products, which remains in effect despite broader tariff suspensions.
• Apple has shifted most U.S.-bound iPhone production to India, but high-end Pro models will still be manufactured in China due to infrastructure limitations.
• The iPhone 17 series is rumored to include a new ultra-thin model, the iPhone 17 Air, alongside camera and performance upgrades across the lineup.
• Apple is also finalizing plans for its 2027 product roadmap, including a foldable iPhone, an all-glass anniversary model, and AI-powered wearables.