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2h ago

Apple Picks Google’s Gemini to Power Next-Gen Siri in Multi-Year Deal

The agreement signals a pivot to a hybrid AI strategy that keeps processing on devices or Private Cloud Compute to protect user privacy.

FILE - A woman walks by a giant screen with a logo at an event at the Paris Google Lab on the sidelines of the AI Action Summit in Paris, on Feb. 9, 2025. (AP Photo/Thibault Camus,File)
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Overview

  • Apple and Google said Apple’s next-generation Foundation Models will be built on Gemini models and Google Cloud to support Apple Intelligence features.
  • A more personalized Siri is expected later in 2026 after Apple postponed the major generative-AI upgrade last year.
  • Apple stated that model execution will occur on devices or through its Private Cloud Compute to maintain its privacy standards.
  • Financial terms were not disclosed; prior reporting cited roughly $1 billion per year, and one outlet reported the arrangement is non-exclusive.
  • Apple said its ChatGPT integration remains unchanged, and the news briefly lifted Alphabet’s market value above $4 trillion as critics raised concentration concerns, including from Elon Musk.