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Apple Pauses Cheaper Vision Pro, Redirects Team to Accelerate Smart Glasses

The pivot reflects pressure from Meta’s Ray‑Ban glasses following weak consumer traction for the $3,499 headset.

Overview

  • Bloomberg reported Apple told staff it is halting work on a lighter, lower-cost Vision Pro and moving engineers to smart‑glasses projects.
  • The first glasses reportedly lack a built‑in display, pair with iPhones under the codename N50, and could be unveiled in 2026 with a broader rollout in 2027.
  • A separate model with an AR display is in development with an accelerated timeline from a previously reported 2028 target to counter Meta’s Ray‑Ban Display.
  • Apple is expected to lean on an upgraded Siri powered by large language models for voice‑first interactions alongside cameras, microphones, speakers and potential health features.
  • Updates to Vision Pro remain on the roadmap, though resources are shifting to glasses after reports of sub‑million U.S. sales and persistent concerns about price and weight.