Apple Partners with Baidu for AI in China, Negotiates with Google and OpenAI for Global Services

Apple's upcoming iOS 18 update to feature significant AI enhancements, including a partnership with Baidu for services in China and potential integration of Google's Gemini AI suite globally.

Apple's AI strategy for iOS 18 includes collaboration with Baidu for AI services in China, utilizing Ernie Bot for iPhone 16 and other devices.
Apple is in talks with Google and OpenAI to provide generative AI services outside China, with potential integration of Google's Gemini AI suite.
iOS 18's AI enhancements aim to improve user experience with features like upgraded Siri and generative AI-powered Spotlight search.
Apple's approach to AI in iOS 18 emphasizes on-device AI features to ensure privacy and security, despite exploring cloud-based AI partnerships.
The integration of AI in iOS 18 and other Apple devices represents the company's significant push into generative AI, marking a major update.

South China Morning Post