Overview

• Airtel users will access Apple TV+ and Apple Music through premium broadband and postpaid plans.
• The partnership aims to enhance Airtel's content offerings and attract high-value customers.
• Wynk Music app will be discontinued, with employees absorbed into Airtel's ecosystem.
• India's streaming market is highly competitive, with major players like Netflix, Amazon Prime, and Disney+ Hotstar.
• The deal does not disclose financial details or specific costs for the bundled services.