Apple Partners with Airtel to Expand Streaming Services in India

Airtel to bundle Apple TV and Apple Music with premium plans, phasing out its Wynk Music app.

Airtel users will access Apple TV+ and Apple Music through premium broadband and postpaid plans.
The partnership aims to enhance Airtel's content offerings and attract high-value customers.
Wynk Music app will be discontinued, with employees absorbed into Airtel's ecosystem.
India's streaming market is highly competitive, with major players like Netflix, Amazon Prime, and Disney+ Hotstar.
The deal does not disclose financial details or specific costs for the bundled services.