Overview

• Apple achieved 19% of the global smartphone market in Q1 2025, surpassing Samsung, which held an 18% share.
• The launch of the iPhone 16e, priced at $599, drove Apple's growth, particularly in emerging markets like India, Japan, Southeast Asia, and Africa.
• Samsung's delayed Galaxy S25 launch contributed to its 5% year-over-year decline in market share.
• Apple's strategic stockpiling of iPhones, including shipments from India to the U.S., aimed to mitigate risks from potential U.S. tariffs.
• Despite a 3% global market growth in Q1, analysts predict a decline for the rest of 2025 due to economic uncertainty and trade tensions.