Overview

• Mike Rockwell, former Vision Pro software head, has replaced much of Siri's leadership with trusted Vision Pro executives to drive a major revamp.
• Siri teams have been restructured into specialized units focusing on speech, understanding, performance, and user experience.
• Apple is transitioning Siri from a dual-system design to a unified large-language model architecture to improve reliability and enable more conversational interactions.
• Internal testing revealed Siri's performance issues, with up to a third of commands failing, prompting urgent changes to meet a Fall 2025 relaunch goal.
• The overhaul aims to position Siri as a competitive AI assistant against rivals like Google Assistant and OpenAI's ChatGPT.