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Apple Overhauls Online Mac Orders With Build-From-Scratch Configurator

The redesign mirrors Apple's iPhone purchase flow to guide buyers through every Mac decision.

Overview

  • Preconfigured Mac models have been removed, and every purchase now starts with a feature-by-feature build.
  • The new stepwise configurator applies across the lineup, including MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
  • On the MacBook Pro page, buyers choose size and color, can add a nano-texture display, select an M-series chip, then set memory, storage, power adapter, and keyboard.
  • Compatibility checks prevent unsupported combinations and can prompt automatic adjustments after a warning when required.
  • Checkout adds optional pre-installs of Final Cut Pro and Logic Pro plus standard sections for trade-in, payment, and AppleCare, while M5 Pro and M5 Max options for MacBook Pro remain unavailable and any near-term refresh is only speculative.