Apple Opens Web Distribution for iOS Apps in the EU

In compliance with the EU's Digital Markets Act, Apple now allows iOS app downloads directly from developers' websites, marking a significant shift from its previous App Store-only model.

Overview

Apple's new web distribution entitlement, part of iOS 17.5 beta 2, enables developers to offer apps directly to EU users.
Developers must meet specific criteria including app notarization and a new €0.50 core technology fee for high-volume apps.
The move is aimed at complying with the EU's Digital Markets Act, which seeks to level the playing field among tech giants.
Critics argue that Apple's implementation adds unnecessary steps, potentially dissuading users from sideloading apps.
The European Commission is investigating several aspects of Apple's compliance with the DMA, including app steering and browser choice.