Apple Opens Web Distribution for iOS Apps in the EU

In compliance with the EU's Digital Markets Act, Apple now allows iOS app downloads directly from developers' websites, marking a significant shift from its previous App Store-only model.

• Apple's new web distribution entitlement, part of iOS 17.5 beta 2, enables developers to offer apps directly to EU users.
• Developers must meet specific criteria including app notarization and a new €0.50 core technology fee for high-volume apps.
• The move is aimed at complying with the EU's Digital Markets Act, which seeks to level the playing field among tech giants.
• Critics argue that Apple's implementation adds unnecessary steps, potentially dissuading users from sideloading apps.
• The European Commission is investigating several aspects of Apple's compliance with the DMA, including app steering and browser choice.

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