Apple Opens Up iOS App Distribution in the EU, Introduces Web Distribution and New Marketplace Rules

In response to the EU's Digital Markets Act, Apple announces significant policy changes allowing developers more flexibility in app distribution and transactions.

Apple has announced significant changes to its app distribution policies in the EU, allowing developers to distribute iOS apps directly from their websites.
Developers can now create their own app marketplaces, offering only their apps, and have more freedom in designing promotions for external transactions.
The new policies are in response to the EU's Digital Markets Act (DMA) and include a Core Technology Fee for developers after the first million installs.
Eligibility for web distribution requires developers to be in good standing with the Apple Developer Program and have a significant number of annual installs in the EU.
The changes aim to open up Apple's ecosystem to competition, though they come with specific criteria and responsibilities for developers.