Overview
- Preorders began Saturday, September 12 at 14:00 CET across Apple, major retailers and mobile carriers, with German deliveries scheduled for the September 18 market launch and a wider rollout on September 25.
- Apple raised starting prices by €150, placing the iPhone 18 Pro at €1,449 and the Pro Max at €1,599, and both models now begin at 256 GB with upgrade options up to 2 TB.
- Key hardware changes include the A20 Pro chip built on a 2‑nanometer process with a vapor‑chamber cooling system for higher sustained performance and a 48‑megapixel Fusion main camera that uses a variable aperture.
- Apple is promoting substantially longer battery life for the Pro Max, attributing the gains to a larger battery that reclaims the space of the former physical SIM slot and citing up to about 45 hours of video playback.
- Retailers and outlets warn that popular combinations—especially 256 GB configurations and the new Burgundy color—are likely to sell out fast, so buyers should check delivery dates and available trade‑in credits before ordering.