Overview
- Preorders for the iPhone 18 Pro and iPhone 18 Pro Max went live Saturday with Apple’s online store returning from brief maintenance and routing buyers into a queue to manage traffic.
- U.S. pricing starts at $1,199 for the 256GB iPhone 18 Pro and $1,299 for the 256GB Pro Max with storage tiers up to 2TB available.
- Apple highlighted specific hardware updates including a variable-aperture 48MP main camera, the A20 Pro chip for faster CPU and GPU performance, a smaller Dynamic Island, faster wired charging and an upgraded vapor chamber for better sustained performance.
- Major U.S. carriers and some retailers launched aggressive promotions that can reduce costs by as much as $1,200 with eligible trade-ins or switching requirements and often deliver discounts as monthly bill credits over multiyear plans.
- Analysts and reporters say popular colors and capacities are likely to slip from launch-day delivery quickly and buyers should use Apple’s 'Get Ready' preselection, consider in-store pickup, or act early to secure a September 18 delivery date while the foldable iPhone Duo remains on an October preorder schedule.