Overview
- Apple opened preorders on Saturday, September 12 at 5:00 a.m. Pacific, with first deliveries and in‑store availability scheduled to begin on Friday, September 18 and a further rollout to about 20 more countries on September 25.
- The iPhone 18 Pro starts at $1,199 for the 256GB model and the Pro Max starts at $1,299, with storage options up to 2TB and regional price and financing variations through Apple and carriers.
- New hardware highlights include the A20 Pro chip built on a 2nm process, a 48MP main camera with a physical variable aperture, a smaller Dynamic Island that can show three Live Activities, faster wired charging and an upgraded vapor chamber for sustained performance.
- Major carriers and retailers are offering conditional promotions and trade‑in credits that can cut the effective price by as much as about $1,200 for qualifying customers while Apple is offering trade‑in values and a new Apple Upgrade leasing option.
- High early demand has already moved some iPhone 18 Pro Max delivery estimates into October for certain colors and capacities, Apple is using a 'Get Ready' preorder setup and a queue system to speed checkout, and the separate foldable iPhone Duo will open for preorder on October 16 with shipments on October 23.