Overview
- Pre-orders begin Saturday, September 12 at 5:00 a.m. Pacific Time / 8:00 a.m. Eastern, and deliveries plus in‑store pickup start Friday, September 18.
- Apple required customers to use its 'Get Ready' flow by 9:00 p.m. Pacific on September 11 to preselect model, accessories, financing and trade‑in details for faster checkout.
- Apple’s online store displayed a brief maintenance message before pre-orders went live and new Apple cases and third‑party accessories are already on sale in stores, with many cases also compatible with iPhone 17 Pro.
- The iPhone 18 Pro line starts at $1,199 in the U.S. for the 256GB Pro and $1,299 for the Pro Max, and adds hardware upgrades including the A20 Pro 2nm chip and a 48MP Fusion main camera with a mechanical variable aperture and up to 2TB storage.
- Major carriers and retailers published preorder deals and trade‑in offers that can significantly cut upfront cost, and strong early demand means popular colors and high‑capacity models may sell out or slip past launch‑day delivery estimates.