Overview

• Sales begin today in Brazil across four models — iPhone 17, 17 Air, 17 Pro and 17 Pro Max — on the same schedule as the United States.
• Official pricing starts at R$ 7.999 for iPhone 17, R$ 10.499 for iPhone 17 Air, R$ 11.499 for iPhone 17 Pro and R$ 12.499 for iPhone 17 Pro Max.
• Early demand concentrates on the Pro and Pro Max, with some delivery estimates extending up to four weeks for popular colors.
• Retailers highlight financing and cash offers including up to 36 interest‑free installments and 10% Pix discounts at Mercado Livre, Apple’s 12‑installment option, and additional incentives from iPlace and Claro.
• The lineup brings the A19 Pro chip, cameras up to 48 MP, Ceramic Shield 2 and Super Retina XDR up to 120 Hz, with Apple Intelligence and USB‑C; storage now starts at 256 GB and Pro models reach 2 TB, while the 5.6 mm iPhone 17 Air features a 6.5‑inch display and up to 30 hours of battery life.